L J Ravi Foxy launches digital-first store for GenZ;
Brings internet-first brands to stores
Bengaluru: Foxy – India’s first hyper-personalized, beauty e-commerce destination has today announced the launch of its first immersive retail store in Koramangala, Bengaluru. This store is designed with GenZ buying behavior in mind
Some of the key features of the store are:
– Fully digital Store for an Internet First generation
– Category and Ingredientfirst store aligned to GenZ preferences
Digital Store for Internet First GenZ
As GenZ today dominates consumer trends and spending habits, the Foxy store is designed to match GenZ’s shopping habits and brings focus to the Internet brands for this Internet-savvy segment.
Nikhil Gilani, Co-founder & CBO of Foxy said, “GenZ, as digital-first shoppers, prefers an extensive buying experience i.e. online window shopping, the discovery of new trends, checking prices and reviews online. At the store, the Foxy app enables them to do all of the above while the store allows you to touch-and0-feel the products and talk to an expert.”
GenZ is used to browsing at its own pace and dislikes the sales pressure in most beauty stores. Here, the store is also browsing-friendly. For instance, one can find 2 colored baskets – Red and Green, where Green indicates the requirement of an expert’s help, and Red implies you want to shop on your own. At Foxy stores, one can touch and feel the best of online brands at ease, without any pressure to buy.
The Foxy store enables a hassle-free shopping experience and one can also make contactless payments via the app do a self-checkout. In addition, they can have the products delivered home. Or they can buy online and pick up in store.
Foxy store is the first of its kind beauty store, where products are displayed by categories and ingredients. This is in line with GenZ’s online shopping patterns, where they search for the latest products in the category of their interest. This enables quick comparisons by price, ingredients, and usage for an informed choice. This also allows for a high density of products similar to the online offering.
Hyper-local delivery
Bengaluru is one of our top markets. The store is also our local fulfillment center to fulfill all GenZ needs in a timely manner.
Ajay Aggarwal, Managing Director of A3M, Foxy’s official franchise partner, commented on the partnership, “We are delighted to partner with Foxy on this journey of disrupting the $10B Indian beauty market with a differentiated and immersive consumer journey. The teams’ deep experience in having built large consumer-centric brands and FOXY’s highly personalized e-commerce strategy uniquely positions them to capture this fast-growing space. Together, we can drive tighter brand relationships and unrivaled customer experiences”.
FOXY, an initiative by EkAnek, is the first of its kind, a hyper-personalized e-commerce platform for beauty, grooming, and personal care. At FOXY, we understand that everyone’s beauty and personal care needs are unique. Hence, we enable a tailor-made and personalized exploration and shopping experience through our platform. We connect consumers with beauty influencers, artists, and top brands.
Today, a house of Indian DTC brands, we are committed to bringing the best, latest, and 100% genuine beauty products from across the world. FOXY currently houses 200 plus brands from across India.
Founded by veterans, the EkAnek founding team is from India’s top institutes (IIM Ahmedabad, IIT KGP, ISB, Ashoka, etc) and brings together experience from companies like Airtel, Unilever, McKinsey & Company, and established startups like Wynk Music, PayU, PayTM, OfBusiness, LimeLabs, Builder.ai, etc.
