H L Chandrashekhar 
The popular Indian wear brand makes its Bangalore debut, redefining Indian fashion
Bangalore, India : Jaipur Kurti, a well-known retailer of women’s apparel, is all set to launch their first-ever store in, Bangalore. The store inaugurated at Commercial Street, Bangalore,
Jaipur Kurti, a part of Nandani Creation Ltd., an NSE-listed company, is a go-to name for women’s clothing. Offering a wide range including suit sets, pants, palazzos, fusion wear, kurta/kurti, co-ord sets, dresses/tops/shirts, loungewear, bottom wear, and plus sizes, the brand caters to the diverse style preferences of modern women. Bangalore being the IT hub, saw a high demand for these Indian clothing among the working women. The website and general online presence saw a significant increase in demand for Jaipur Kurti. The renowned Bollywood Indian actress Madhuri Dixit, who is the brand ambassador for Jaipur Kurti, has significantly enhanced the brand’s reputation through her endorsement, further elevating its popularity. Presently, our doors are welcoming customers in Jaipur, Gurugram, and Sri Ganganagar. In the near future, we are poised to unveil our offerings in Jammu, Kota, and Hubli. Additionally, we are eagerly preparing for upcoming launches in Faridabad, Ahmednagar, Latur, Delhi, Muzaffarnagar, and Hyderabad. Now, with 9 physical stores including one in Bangalore, women can try on these kurtis firsthand, which is sure to boost demand and improve the shopping experience for women in the city.
Jaipur Kurti brings forth a captivating range of attire that encapsulates the essence of traditional Indian wear. All their products are intricately designed and carefully curated to reflect the rich heritage of Jaipur. The brand has earned widespread recognition for its affordability without compromising on quality. Jaipur Kurti offers a remarkable collection that resonates with both elegance and affordability, making it accessible to a wide range of customers.
Sharing his opinion on the store launch, Mr. Anuj Mundhra, Chairman & MD, said, “Jaipur Kurti is not just a brand; it’s a journey that began in the heart of the pink city. We are thrilled to announce the grand opening of our first-ever store in Bangalore! This marks an exciting milestone for us as we extend our presence in this vibrant city. Jaipur Kurti has always been about celebrating timeless beauty and ethnicity. This new store will allow us to bring that essence even closer to the modern women of Bangalore indulging in the brand’s offerings.
Jaipur Kurti has garnered a legion of loyal customers through its online presence, it has secured its place as one of the top brands in the online marketplace. The launch of this store in Bangalore will bridge the gap between the virtual and physical worlds, allowing customers to interact firsthand with the products. This strategic move aims to enhance brand engagement and create an immersive shopping experience.
Since its inception in 2004, Nandani Creation Limited, operating under the brand “Jaipurkurti.com,” has embarked on an impressive journey, adeptly staying attuned to customer preferences and adapting its business strategies to emerge as a prominent direct-to-consumer Indian wear label by 2022. Jaipur Kurti, Amaiva-by Jaipur Kurti, and Desi Fusion are three of the brands owned by Nandani Creation, which was founded by Anuj Mundhra. The company offers products from economic to premium segments catering to the demand of the target audience as per the latest fashion trends.
It manufactures and sells contemporary Indian clothing for women, with a product portfolio that includes kurtis, suit sets, pants, palazzos, fusion wear, loungewear, etc. The brand has seven stores – Four in Jaipur, one in Jodhpur, one in Sri Ganganagar and one franchise store in Jalandhar.
Jaipur Kurti stands as a shining accomplishment within the portfolio of Nandani Creation Ltd. Each garment encapsulates an exquisite finesse, infused with a beguiling traditional allure that resonates with discerning patrons seeking regal elegance. This clothing line has garnered significant acclaim in the fashion realm, owing to its affordable allure and versatility, which cater to the diverse tastes of every woman. Originating in the vibrant city of Jaipur, the brand has burgeoned into a symbol of ethnic charisma seamlessly intertwined with contemporary flair, catering effectively to the modern woman. Embracing modern retail channels while rooted in traditional values, Jaipur Kurti has gained widespread accessibility. Its inclusive approach ensures offerings for women of all ages and sizes, empowering each individual to embrace her unique style, trend, and heritage.
