National News Analysis

15 June 2024, 12:51 PM

Cycle Pure Agarbathi launches Pushkarini Sacred Incense and Om Shanthi Dhuno

Kolkata, 24 May 2022:  Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, launched ‘Pushkarini Sacred Incense’ and ‘Om Shanthi Dhuno’ at an event organised in Kolkata, in the presence of Sourav Ganguly, the Brand Ambassador and Arjun Ranga, Managing Director, Cycle Pure Agarbathi.

Handcrafted by women, the ‘Pushkarini Agarbathi, Sambrani, Cones and Dhoop are made using sacred temple blessed flowers collected from in Mysuru’s Chamundeshwari Temple, Nanjundeshwara Swamy Temple and Lakshmi Venkataramanaswamy Temple. The divine fragrance is the result of a unique formulation of holy temple flowers, rare herbs, sambrani resins and natural oils.


Cycle’s Om Shanthi Dhuno is a one-of-its-kind product created using resins and essential oils for a traditional Dhuno experience. It is ideal for festive occasions, ceremonies and special rituals.


Speaking at the launch, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “As a brand that aims to provide hope by doing the right thing always, we saw an opportunity to enhance the life and purpose of sacred temple flowers and created Pushkarini, a special incense infused with divinity and sustainability.

Likewise, Om Shanthi Dhuno has been created for easy use and a convenient puja experience and exudes a heavenly, lingering fragrance.”

Speaking on the occasion, Brand Ambassador, Sourav Ganguly says, ‘Cycle Pure has always been at the forefront of sustainability and innovation while delivering quality products for an enriched puja experience. I am elated to be part of a brand that is synonymous with hope and take pride in representing it in West Bengal once again.”

All the ingredients used in the brand’s products are ethically and sustainably sourced. The entire Carbon footprint during the manufacture of its products is offset as it is a certified Zero Carbon Manufacturer.

Pushkarini agarbathi and Om Shanthi Dhuno are available in retail outlets as well as on .








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