National News Analysis

15 June 2024, 12:31 PM


MONIN launches its second Indian flagship ‘Experience Studio’ in


Bengaluru : MONIN, a premium French brand and trusted partner
for hospitality professionals all over the world, has announced the launch of its
exclusive ‘Experience Studio’ in Bengaluru. The Studio is the latest among many
such centres that MONIN has across the globe. This studio in Bengaluru is the
second one in India, after New Delhi that was launched in 2021. The centre will
serve as an innovation hub for HORECA professionals and educational institutes
located in South India.
Spread across a luxurious 2,000-square-foot, this Experiential Studio located in
Indiranagar, will act as a platform to conduct beverage innovation & personalized
menu curation sessions for bartenders, mixologists, baristas, Chefs along with
curating educational modules for Students of Bar Schools & Hospitality Institutes.
This ‘House of Innovation’ will offer its guests an opportunity to witness the world
of artistic beverage and culinary creations at its best and act as a catalyst to
exchange creative ideas and discover new applications catering to the Indian
palette and bring together stakeholders of the beverage industry.
In terms of the design of the space, an overlay of minimal neoclassical aesthetics
enhances the mood making it warm and inviting. The space is a fine
amalgamation of the history and heritage of the place, and the essence and
exclusivity of the French brand. Sustainability is the key when it comes to the use
of every design element here; right from the use of refurbished furniture to plants
that makes the place an abode of tranquility.
Germain Araud, Managing Director, MONIN India, sharing his views on the new
launch said, “With our new Bengaluru Studio, we want to bring the exclusive
MONIN experience to the connoisseurs in Southern India. We already have a

center in Delhi and this is our next offering for the Indian audience whose taste
changes every 100 Kms. As part of our ‘Make in India’ commitment, the company
has a robust expansion plan for India and has a factory planned to be
commissioned in 2025.”
“With this Experience Studio, we continue with our mission of curating gourmet
beverages for the people of India. MONIN has a rich legacy of being a sustainable
brand and is looking at building a community here of like-minded creative people
and entrepreneurs who believe in creating magic with flavours”, he added.

A premium French brand created in 1912, MONIN is an innovative flavour
solutions creator and a trusted partner for hospitality professionals across the
world. At the heart of MONIN are people who are open-minded, gourmet-
passionate, who are open to new ideas, always pushing the boundaries, and
seeking to endlessly inspire. Faithful to our French heritage, our headquarters is in
Bourges, where the company was founded. We never stop creating and this is
why our portfolio, embracing 150 flavours, is still unrivalled.
MONIN is more than a drink solution, it’s a way of living, an experience based on
our century-old expertise, and a brand respectful of the environment. It’s about
authenticity and bringing people together, using only the best and the most
natural ingredients in an exciting and creative way.
For more than a hundred years, MONIN has taken risks in exploring new markets
by launching unique products. Eventually, we have become the leading brand of
choice for beverage professionals worldwide. Our goal has always been to help
our customers succeed in crafting the most innovative and ahead-of-the-trend
drinks, from the small independent coffee shop to the high-standing bars, from
international quick service chains to local mom-and-pop restaurants.
We have succeeded not only by consistently providing premium quality products,
but also by producing locally and being closer to our suppliers and markets,
allowing us to better understand the needs of our customers. This has led us to

become not only French, but also American, Malaysian, Chinese, and soon-to-be
Brazilian and Indian.

India over the last few years has become a top-priority market for MONIN and
this propelled us to establish a wholly-owned subsidiary in Hyderabad as MONIN
India Pvt. Ltd. In 2018, we made a commitment to invest Rs.100 crores in India in
the first phase, which included the setting up of a manufacturing plant in
Telangana and an in-house R&D centre in Hyderabad. In 2021, we expanded our
commitment by doubling the amount to Rs. 200 crores. The same year, MONIN
India reinforced its presence by opening its first ‘Experience Studio’ at The Dhan
Mill in New Delhi.
As part of our commitment to support the Hospitality Industry by promoting and
nurturing local talent, we brought back the popular MONIN Cup to India in 2022,
with the national winner participating in the International Grand Finale in France.
In July-August 2023, we are all set to host the ‘Monin Coffee Creativity Cup’ across
India with the grand finale in Bangalore as part of our commitment to support
and empower the growing Indian Barista community and the winner set to
represent in India in the Global finale in Kuala Lumpur.

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