National News Analysis

22 May 2024, 7:09 AM

YOKOHAMAs FIRST WOMENS CAR RALLY IN BENGALURU CRUISES TO SUCCESS


Yokohama’s First Women’s Car Rally in Bengaluru Cruises to Success

Bengaluru, : Yokohama’s much-anticipated first edition of WOW (Women on Wheels) Yokohama Car Rally was flagged off to a flying start today.  The TSD (Time Speed Distance) Treasure Hunt format Rally was open to all women who love driving and the event had as many as 50 + cars participating. The day-long rally featured a captivating treasure hunt element that tested both the participants and their cars.

HarshawardhanHonmode, Director, Yokohama India said, “We are delighted with the overwhelming response to the WOW Yokohama car rally. Our core effort through the rally was to bring together women for whom driving is more than just commuting and this event was an accurate representation of our corporate philosophy of celebrating the motoring lifestyle.”

“The enthusiasm and skill demonstrated by the participants was truly inspiring. We had a variety of cars competing and I would like to take this opportunity to convey that Yokohama remains committed to supporting every customer in making their drives as comfortable as possible,” added HarshawardhanHonmode.

The Women on Wheels Yokohama Rally witnessed an impressive participation of women motoring enthusiasts, traversing a challenging route spanning approximately 80–100 kilometers and encompassing diverse city, country, and highway roads. The participants engaged in a spirited competition, categorized into separate divisions for both amateurs and professionals, as they vied for enticing cash prizes.

Chetan Shivram, National Rally Champion and CEO of Chetan Shivram Motors said, “We are used to organizing rallies, and our yearly calendar boasts of engagement with like-minded people and groups who has a deep passion for motorsports. WoW or Women on Wheels is an event with a difference, where we planned the event for spirited women drivers. It was fun to plan, and it is great to celebrate the winnings. Our planning for the Treasure Hunt Rally is dedicated to meeting the needs of customers and exceeding their expectations. We take care of all aspects of the sports –right from training the drivers about the nuances of the game including safety for drivers, crew members, and spectators.

The event culminated in a grand prize ceremony followed by a celebratory dinner, creating a memorable experience for all attendees Vedagiri Rajaram, F&B Director – Sheraton Grand Hotel &Convention Center, Bengaluru Whitefield commented, “The idea of celebrating freedom of women and inclusivity by organizing the WoW rally had been a very different experience. This collaboration reflects our commitment to supporting women’s empowerment and promoting gender diversity in all spheres, including motorsport. We are proud to provide top-notch amenities to the participants and the organizers.”

With interactive activities seamlessly woven into the event, participants enjoyed an engaging and thrilling experience.For the WOW Rally, Yokohama partnered with Chetan Shivram Motors as the ground partner and the Sheraton Grand Bengaluru Whitefield Hotel & Convention Center as the hospitality partner, ensuring a seamless and enjoyable experience for all participants.

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