National News Analysis

23 May 2024, 17:10 PM


·       Bengaluru, India to host 5th World Coffee Conference (WCC) for the first time in Asia between September 25-28,2023 at Bangalore Palace.

·       WCC 2023 proudly announced Mr. Rohan Bopanna, India’s No.1 Doubles Tennis Player & Arjuna Awardee as its Brand Ambassador.

·       “Sustainability through Circular Economy and Regenerative Agriculture” is the central theme for this week-long event, featuring Conference, Exhibition, Skill-Building Workshops, CEOs & Global Leaders Forum, Growers Conclave and a myriad of networking events, all focused on advancing sustainability in the coffee industry.

·       Producers, Curers, Roasters, Exporters, Policy Makers, Researchers and everyone passionate about coffee from 80+ Countries to join at WCC 2023, with a 4-Day intensive program focused on Building a Sustainable Coffee Industry through Discussion, Debate, and Collaboration.

Bengaluru : International Coffee Organization (ICO), in collaboration with the Coffee Board of India, Ministry of Commerce and Industry, Government of India, Government of Karnataka and the Coffee industry are proud to bring the 5th World Coffee Conference (WCC) 2023 from 25th to 28th September 2023 at the iconic Bangalore Palace, Bengaluru. Today, the announcement event was held to unveil the event logo, theme and highlights of the most anticipated event of the Coffee sector.

During the unveiling of the WCC 2023 Logo and Theme– “Sustainability through Circular Economy and Regenerative Agriculture“, Dr. S. Selvakumar, IAS, Principal Secretary of the Commerce & Industries Department, Government of Karnataka, said that, “Karnataka is undoubtedly the Coffee capital of India, with a rich heritage of producing some of the finest coffees in the world. There is tremendous opportunity for investments across the coffee value chain- from bean to cup right from equipment companies, coffee machines, soluble coffees brands as well café chains. This in turn leads to increased employment opportunities for our talent from farm to cafes. Therefore, we are privileged to be the Host State for this event.”

Dr. K.G. Jagadeesha, IAS, CEO and Secretary, Coffee Board of India proudly announced Mr. Rohan Bopanna, India’s No.1 Doubles Tennis Player & Arjuna Awardee as the Brand Ambassador of WCC 2023. While making this announcement, Dr. K.G Jagadeesha, said “WCC 2023 is being organized for first time Asia and it is set to bring immense benefits to coffee farmers in India. By promoting Coffees of India on the global stage, the event will create new opportunities and markets for these farmers. Moreover, the conference will feature global speakers addressing pressing issues related to circular economy and regenerative agriculture. Overall, WCC 2023 holds great promise for the Global coffee sector, specially the Indian coffee industry fostering growth and sustainable practices while showcasing its rich coffee heritage to the world.”

On being the WCC 2023 brand ambassador, Mr. Rohan Bopanna, said, “My life is a unique blend, bridging the realms of being a coffee planter’s son and a professional tennis player. Growing up amidst the scenic beauty of Coorg’s coffee plantations, I’ve forged a deep connection with coffee while pursuing my Tennis career and I proudly represent the harmony of these two worlds. I am thrilled & proud to be part of the prestigious WCC 2023. As India establishes itself as a flourishing coffee destination, this event holds great promise for fostering growth and collaboration within our rapidly expanding coffee industry.”

Mr. Jagdish Patankar, Executive Chairman of MM Activ Sci-Tech Communications and Event Curators for WCC2023, presented a diverse range of event components, including a Conference, Exhibition, Skill-Building Workshops, CEOs & Global Leaders Forum, Growers Conclave, Competitions & Awards, Plantation Tours, Cultural Evenings, Buyer-Seller Meet, and B2B Meetings. These elements promise to create a comprehensive and enriching experience for attendees, making WCC2023 an impactful and memorable global coffee conference and expo.

This event was also graced by some of the prominent sponsor representatives including Mr. Challa Srishant, Managing Director, Continental Coffee Ltd., Mr. Chacko Purackal Thomas, Managing Director and CEO, Tata Coffee Ltd., Mr. N. Sathappan, Chairman and Managing Director of SLN Coffee Pvt. Ltd. and Mr. Sunayan Mitra, Director, Coffee & Beverage Business South Asia Region, Nestle India Ltd.

WCC 2023 will host an impressive array of participants, including ICO Member Country Representatives, Coffee Growers, Coffee Roasters, Coffee Curers, Farm to Cup Industry, HORECA, Café Owners, Coffee Nations, Policy Makers, Start-Ups, R&D and Students.

Bengaluru awaits to host this extraordinary global gathering, which will showcase commitment towards sustainability and innovation in the coffee industry. Previous editions of the conference were successfully held in England (2001), Brazil (2005), Guatemala (2010), and Ethiopia (2016), receiving immense appreciation from coffee enthusiasts worldwide. 

The World Coffee Conference & Expo is gearing up for an impressive gathering that is set to attract participants from over 80 countries, including 2000+ delegates and 90 speakers. With the participation of 150+ exhibitors, attendees will have the chance to explore a diverse array of products and innovations within the coffee industry. The event is expected to draw over 10,000 business visitors, providing an excellent opportunity for networking and fostering connections among coffee enthusiasts, professionals, and businesses. Moreover, with over 200 B2B meetings, the event offers a promising platform for forging partnerships and collaborations in the coffee sector. All in all, this event promises to be an exciting and enriching experience for anyone passionate about coffee.

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