National News Analysis

24 July 2024, 8:50 AM

Covid Fuels NoBrokerHood Expansion to 5 more citiesThe visitor, society, and payments management app by NoBroker is bullish on expansion, debuts in 5 more cities- Kolkata, Ahmedabad, Nagpur, Jaipur and Kochi

September 30, 2020: NoBrokerHood, the visitor, society, and payments management app by NoBroker has been steadily gaining ground over the past few months. It is now available in a total of 11 cities including Bangalore, Mumbai, Pune, Hyderabad, Chennai, Delhi-NCR, Kolkata, Jaipur, Ahmedabad, Kochi, and Nagpur. As the app offers convenient and secure living with numerous helpful features, the growth is fueled by imperatives such as social distancing and staying home due to pandemic scare. As India entered into first lockdown and uncertainty regarding procuring daily essentials sent people into a state of frenzy, the app launched a grocery store overnight and was quick to partner with grocery giants- Bigbasket and ITC, to help society residents by optimizing deliveries. Not just that, it has also launched an array of features to help residents mitigate the risk of Covid-19. Many of these features are first of their kind such as Touchless Entry using facial recognition that detects residents and frequent visitors such as domestic helps, drivers, and other staff without physical contact. It is also integrated with Aarogya Setu to ensure that visitors entering the society do not bring in any risk of infection. The Health tracker feature on the app which was also launched in the interest of safety gives hyperlocal details about containment zones near the society and if a visitor is coming from one. NoBroker is a tech driven platform and uses advanced technologies to the benefit of the customers. As a testimony to the tech innovations in NoBrokerHood, the app has experienced 8x growth over the last 4-5 months. It grew from less than 1000 societies to 4500 societies quickly. Expanding to more cities was the next natural step and it has already been onboarded by famous societies across the newly launched cities; Silver Crown in Jaipur, DLF Galleria in Kolkata, Indraprastha Tower in Ahmedabad, Empress city in Nagpur and Trinity World in Kochi. Commenting on the fast expansion, Amit Agarwal, CEO and Cofounder of NoBroker said, “We are consistently working to better our app to offer better customer experience. We have launched over 11 new features in the NoBrokerHood app over the last 4 months in the interest of resident safety during these trying times. We want more and more cities and more and more societies to benefit from it. We are very humbled with the warm reception that we have received from our newly launched cities. We have always been a customer-centric company and all of what we do and innovate hinges on customer experience. We are happy to be able to bring the safety experience to more societies.” Society living is increasingly becoming the preferred option by most people today because of the many benefits and amenities that are packaged with gated communities. NoBroker believes that the pandemic necessitated the launch of these security features. India has over 2 lakh societies and NoBroker feels it has just scratched the surface and there is a lot more to conquer. The app which went live in 2018 is onboarded by 4500 societies presently and is aiming to be present in xx societies by 2021.

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