National News Analysis

22 May 2024, 7:59 AM


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The aim is to engineer homes using Panasonic products and technologies to address the specific needs of Comfort and Safety; while being environment friendly & energy saving

Bangalore : Panasonic Life Solutions with a wide product range is one of the leading domestic manufacturers of electrical construction materials. Being a preferred solutions provider in intelligent commercial and residential infrastructure, Panasonic Life Solutions today announced opening of a new model house near Bangalore airport, in association with the Brigade Group, one of India’s leading and socially conscious property developers, at the Brigade Orchards, Devanahalli.

With a common objective in mind; both Companies will develop residential and commercial spaces with themes of Comfort, Safety & Energy saving, integrating some of Panasonic’s advanced and innovative technologies and construction materials to create additional value. The model house has been fitted with Panasonic Life Solutions latest and high-end Japanese Technology products right from Modular kitchens, wooden flooring, interior door, switches, wiring devices, intelligent toilets, CCTV camera, basin with vanity, door security solutions, Home Automation, Solar powered HIT panels with hybrid option, and other electrical equipment’s that will add a lot of functional value and optimum space utilization of the model house. It is a three-storied house, with each floor focused on proposing products and technology solutions for an “active life,” “relaxed life” and “future life”. The Villa is meant to showcase the possibilities for professionals such as Architects, Interior designers and developers in Bengaluru and across India.
The Indian housing market is expanding massively as a result of rising income levels and the influx of people into various cities. The number of new home building aggregate to approximately 8 million units a year and the demand for pre-fitted homes and homes with added value like automation is estimated to continue increasing, especially from the millennials in urban areas. The housing demand will rise across all income segment and the expectation from each type of house will vary from luxury, automation to efficient space utilization, old age living etc. In combination with expertise and knowledge of Brigade group, Panasonic aims to make its product offerings suited to increasing expectation of each customer segment and propose a safe, comfortable living environment at large.
Mr. Hiroki Soejima, Chairman, Panasonic Life solutions India Private Limited, said that, “At Panasonic Life Solutions Limited, we aim to continue offering our outstanding products and services across all categories to our existing as well as newer customers in Asia as well as global markets. In association with Brigade, our aim will be to expand our product offerings along with making better products and enhancing comfortable life with advanced solutions”.
Talking about the association, Mr. Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions, said that “The model house has been fitted with the latest and high-end Panasonic products Villa K1 at Brigade Orchards, Devanahalli is a three-storied house, with each floor focused on a purpose: thus the underlying thought of “active life,” “relaxed life” and “future life”. This will help the visitors understand how Panasonic can make a huge difference to homes & living; taking care of environment at the same time, as a responsible citizen. With an increasing buying power and wider exposure to lifestyles; an Indian home buyer is looking for technology intervention and highly functional spaces to enable them lead a comfortable and safe life at each stage of life. This is the essence of the Panasonic fitted Villa. With a shared belief and expertise of the Brigade group in creating innovative spaces for future lifestyles; our objective is to offer customized living spaces tailored to a Customer’s need.
About Panasonic Life Solutions India:
Established in 1963, Panasonic Life Solutions India (formerly known as Anchor by Panasonic), is a wholly-owned subsidiary of Panasonic Corporation. With a constantly expanding product range and growing market share, it is one of the leading manufacturers of electrical construction materials with presence across India. Its sales and operating profit are steadily growing and it concluded the last financial year with net sales in excess of INR 34 billion. Being a prominent player in Indian electrical segment the company has about 34 domestic offices and 9500 employees.
Currently, company’s 6 manufacturing units at 4 locations in India are manufacturing electrical appliances products, synonymous with quality. The company offers a wide spectrum of electrical solutions in consumer products ranging from Wires & Cables, Lighting, Solar power, Wiring Devices, Switchgears, Infrastructure and Indoor Air Quality (IAQ). The company has been a pioneer in developing and boosting utilization of solar power in India for over four decades, recently Panasonic Life Solutions India has been awarded the ‘Best Performance in Solar Rooftop Projects for 2018-19’. Panasonic Life Solutions India aims to be a billion-dollar company by FY 2020 from its distinctive product offerings.
About Brigade Group:
THE BRIGADE Group is one of India’s leading property developers with over three decades of expertise in building positive experiences for all stakeholders and winning customer’s trust. Instituted in 1986, they have developed many landmark buildings and transformed the city skyline of cities across South India namely: – Bengaluru, Mysuru, Mangaluru, Hyderabad, Chennai and Kochi with developments across Residential, Offices, Retail, Hospitality and Education Sectors.

Brigade’s residential portfolio includes villas, villaments, penthouses, premium residences, luxury apartments, value homes, urban studios, independent living for seniors and mixed-use lifestyle enclaves and townships. Brigade is among the few developers who also enjoys a reputation of developing Grade A commercial properties. They are the license owners of the World Trade Center across South India, Their commercial spaces have top international clients operating out of them. Brigade’s retail projects include Orion Mall, Orion East and Orion OMR. Brigade’s hospitality offerings include star hotels, recreational clubs and convention centers, Celebrations Catering & Events and The Baking Company. Since its inception in 1986, Brigade has completed over 250 buildings amounting to 66 million sq. ft of developed space in residential, offices, retail and hospitality sectors across 7 cities.

Brigade assures best-in-class design and top-of-the-line facilities that exude elegance and sophistication. Their residential projects offer a wide range of luxury apartments, penthouses, villaments, senior living homes and award winning, fully integrated lifestyle enclaves. Brigade’s commercial segment has seen consistent growth over the last few years and has Grade A commercial spaces, which are operational across south India with over 5 mn. sqft. of commercial spaces under development. The hospitality segment has reached a critical mass of 1000 keys that are presently operational and is all poised to scale up by another 1000 keys in the next couple of years.

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